Popupshop was founded in 2007. Their passion is to make everlasting basic wear both sustainably and high on quality. There aim is to create timeless organics. Therefore all products are basic, classic, and always in-style clothes, easy to wear, mix, and match. Popupshop utilizes innovative sustainable fabrics, and seek to become an affordable, natural and logic choice for modern basics. With this in mind, they make a fair product both for the customer and for the people involved in all stages of production. All with the common aesthetic to be simple and easy, striving to be a product for everyone.